It’s all about U… Underground Culture’s creator is not only committed to making your hair look amazing, but also contributes part of their profits to youth music, art and culture programs. Having an edgy, underground, yet friendly and approachable look & feel to their products was optimum for their success. It was important to be able to color code the products that go together as well. The new and improved packaging has been very well received by regular users and new alike. Our own photographer Spencer Weiner did the photo shoot for their materials. All together a blast to work with Fay, creator of Underground Culture!