Ajax Refrigeration has a little fun with it’s “Penguin Mobile”

We’re so happy for the success of Ajax Refrigerations’s new logo and vehicle wraps! We love working with the folks at Ajax.
Check out this article on NOOZHAWK. http://www.noozhawk.com/article/ajax_refrigeration_rings_in_65_years_in_santa_barbara_20140422

We’re so happy for the success of Ajax Refrigerations’s new logo and vehicle wraps!  We love working with the folks at Ajax.  Check out this article on NOOZHAWK.  http://www.noozhawk.com/article/ajax_refrigeration_rings_in_65_years_in_santa_barbara_20140422.  Making refrigeration fun was a tough talk, but somehow a smiling, green-scarf wearing penguin balancing ice cubes on his flipper has done the trick.  That’s the new logo seen zipping around town on the maintenance van of AJAX Santa Barbara Refrigeration & Air Conditioning, a locally owned and operated business since 1949.  The “penguin mobile” was unveiled last year to revamp the brand of the company that in 2014 marks its 65th anniversary.  “Kids love it,” said AJAX owner Christopher Montigny, who took over the business from his father, Bernard in 2008.  And adults remember it.  All the more reason for AJAX to thank Sidekick Creative for that new design and loyal clientele for keeping the company in business when many others have folded or left town.  More than 3,000 clients in Santa Barbara and Ventura counties – mainly restaurants, hotels and other businesses – rely on AJAX for their commercial refrigeration repair, installation, maintenance and air conditioning needs.

Underground Culture

It’s all about U… Underground Culture’s creator is not only committed to making your hair look amazing, but also contributes part of their profits to youth music, art and culture programs. Having an edgy, underground, yet friendly and approachable look & feel to their products was optimum for their success. It was important to be able to color code the products that go together as well. The new and improved packaging has been very well received by regular users and new alike. Our own photographer Spencer Weiner did the photo shoot for their materials. All together a blast to work with Fay, creator of Underground Culture!

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Georgia’s Smokehouse

…i don’t really know where to start about Georgia’s Smokehouse.  Is it the hush puppies, or the incredible Southern homestyle flavors, or is it the charming owners, Chef Brian Parks and Alissa Parks that makes Georgia’s so amazing?  The answer is all of the above!  They came to us looking for a girl next door with a little sass
icon to go with eye catching logo graphics.  Rat rod, tattoo, vintage delivery truck, Southern BBQ were our inspirations in creating this Southern goodness.

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New Website

Wow…this is awesome.
Sidekick is in it’s 9th year, quickly approaching the big 10! We are lucky to have a team that is unique, strong, dedicated and professional… and a lot of fun. Every day we work with the most amazing individuals and businesses. Our hearts are overflowing with appreciation and love for our clients.

Wow…this is awesome.
Sidekick is in it’s 9th year, quickly approaching the big 10!  We are lucky to have a team that is unique, strong, dedicated and professional… and a lot of fun.  Every day we work with the most amazing individuals and businesses.  Our hearts are overflowing with appreciation and love for our clients.  The work we feature on this site is work that we are proud of.  Each concept and design has taken it’s own journey to get here.  Working closely with each client, we enjoy every second of it.  That’s the good stuff!  Please enjoy the new website.  No longer underground…It is designed to be simple and easy to get around in a no nonsense way so you can see what we really do…create.

Freeman Stevens Photography

Wanting a site that shows off his amazing photography, we collaborated with Freeman in creating a site that does just that. It features a cool navigation menu that moves and disappears to show the photos without interruption. The identity is pure Freeman Stevens. This guy makes amazing curry on the BBQ.
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Taj Weekes

Taj came to us with an offer to do his newest CD, then things just went from there…branding the entire tour and supporting materials as well as singles. Easy to design with such good music to work with, warmth and island colors balanced with cool illustrative graphics was the inspiration. We so enjoy working with Taj. An amazing poet, Taj’s lyrics and music are edgy and relative to current events, set in gorgeous melodies of fresh reggae. Good stuff! Highly recommended… Visit the site: www.tajweekes.com
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Spam Attack

Ideocore approached us with an impossible proposal…Design, create and develop a fully functional flash based online game in only three weeks. It took a lot of all-nighters and M&M’s, but we made it and had a blast doing it. Fun killing the little spam guys. Check out the game… Visit the site: www.livespamfree.org
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John Sener

John Sener had a dream to revolutionize and change the face of Real Estate. We helped him do it. Creating a cool identity led the way to making a site unheard of in the Real Estate biz. The website features an amazing admin section so he has complete control of updating his site without being web savvy. Visit the site: www.johnsener.com
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Graywhale Capital

Gray Whale’s logo was very much influenced by their name and their philosophy of what builds a successful firm. The type treatment conveys their clean professional approach while the icon supports the thoughtfulness of their unique story. This combination lends a fresh modern feel to their brand. The website also called for a clean and concise layout. We had fun with the icon elements and so did they as you can see. Visit the site: www.graywhalecapital.com
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